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MessagePosté le: Ven 7 Juil - 05:58 (2017)    Sujet du message: ConsumerSegmentLOHAS3ANachhaltigkeitsorientierteDialoggru Répondre en citant



Das essential vermittelt Wissen über nachhaltigkeitsorientierte Zielgruppen wie Lifestyles of Health and Sustainability (LOHAS) in kompakter Form. Es wird der Frage nachgegangen, welchen Einfluss Corporate Social Responsibility (CSR) auf die Einstellung zu Lebensmitteleinzelhändlern und Eigenmarken bei Kunden, insbesondere LOHAS hat, und welchen Beitrag CSR zur Wahrnehmung bzw. Kauf von Bio-Eigenmarken leisten kann. Die Ergebnisse der Studie zeigen, dass die von SINUS identifizierte Wertestruktur der LOHAS in Deutschland in den Grundzügen auch für Österreich nachgewiesen werden kann. Zudem werden Empfehlungen für die Unternehmenspraxis aufgezeigt, mit welchen Kommunikationsstrategien Konsumenten bzw. LOHAS am besten angesprochen werden können.


Details:
rank:
price: $11.45
bound: 45 pages
publisher: Springer Gabler (March 8, 2017)
lang: German
asin:
isbn: 3658171413, 978-3658171414,
weight: 3.4 ounces (
filesize:










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